The Single Founder Handbook

A step-by-step guide for bootstrapped software entrepreneurs

Do you struggle with marketing your software? Are you trying to build a software product, but having a hard time deciding what to build? Do you find yourself always running out of time? Or did you set out to create a business, only to find that you've created a job?

You're not alone. These are common problems. But what if there were a way to break through? What if you had a roadmap that guided you through the rough spots that most entrepreneurs encounter by telling you what to avoid and why?

I've been there. I've been down more dead ends than I can possibly recount in the name of entrepreneurship. And I want to share my experiences to help you avoid the same mistakes so you can walk right past those roadblocks.


How will the Single Founder Handbook help you?

The Single Founder Handbook provides a roadmap for minimizing the risks involved in building a business by leveraging your knowledge of software development and learning from the mistakes that are common across many bootstrapped entrepreneurs. This roadmap includes how to:

  • Generate business ideas
  • Filter out ideas that are less than ideal
  • Identify the characteristics of profitable ideas
  • Market your software
  • Balance demands on your time
  • Automate the business so you can enjoy the fruits of your labor
  • Manage the mental strain associated with working alone
        (including dealing with people who don't understand why you don't just 'get a job')

Download the Table of Contents & Free Sample Chapter

Everyone knows that it's hard to judge a book by its cover. Fortunately, there's a better way.

Download the Table of Contents and a FREE sample chapter from the book and check it out for yourself! You'll get a first-hand look at all of the topics that the book covers. The free chapter is on Idea Validation and includes a discussion of how most people who talk about minimum viable products actually get it completely wrong! Then you'll learn how to apply this concept correctly and a simple solution for how to get up and running with a complicated offering in days instead of months.

As an added bonus, I'll also send you a few follow up emails to help you along on your entrepreneurial journey and you can ask any questions you like about the book. I hate spammers, so feel free to opt out at any time.

Get a Free Look Inside



Learn from established entrepreneurs

There's no single "right-way" to build a business but there are a lot of wrong ways. The following successful entrepreneurs have graciously taken their time to provide insight into various topics for the Single Founder Handbook. You'll hear actionable tactics and strategies that should work for just about any online business.

  • Patrick McKenzie - Kalzumeus Software
  • Brennan Dunn - DoubleYourFreelancing.com
  • Gabriel Weinberg - Founder of Duck Duck Go
  • Josh Ledgard - CoFounder of KickoffLabs
  • Brian Casel - Founder of Restaurant Engine
  • Dr. Sherry Walling - Clinical Psychologist
  • Hiten Shah - Crazy Egg & KISSmetrics
  • Justin Jackson - Product People
  • Nathan Barry - ConvertKit
Patrick McKenzie - Founder of Kalzumeus Software
Brennan Dunn - DoubleYourFreelancing.com
Gabriel Weinberg - Founder of Duck Duck Go
Josh Ledgard - Founder of Kickoff Labs
Brian Casel - Founder of Restaurant Engine
Sherry Walling, PhD - Clinical Psychologist & ZenFounder
Hiten Shah - Crazy Egg & KISSmetrics
Justin Jackson - Product People
Nathan Barry - ConvertKit

About Me

Mike Taber is a bootstrapped software entrepreneur who has been self-employed since 2005. During that time he:

  • Built Moon River Software & Moon River Consulting as profitable businesses
  • Shut down Moon River Consulting because he decided he hated that business
  • Cofounded the Micropreneur Academy
  • Built and launched five separate products
  • Co-hosted the Startups for the Rest of Us podcast with nearly 10,000 regular listeners
  • Co-hosted MicroConf, an international conference

Prior to starting Moon River Software, Mike worked at Pedestal Software, a startup that was acquired for $75M by Altiris. He didn't get rich. In fact, he made a mere $8,000 which is a big reason why he left and struck out on his own. Before that, Mike was a Programmer/Analyst in the IT department at Wegmans Food Markets, the largest privately owned supermarket in the northeast.

The Complete Package

Everything you need to start your software business out on the right foot.

Buy Now $249
Limited Time Sale Price $199

Video Interviews

Learn from proven entrepreneurs and professionals from around the world who've been in the trenches and know what it's like to be where you're at.

This includes 9 hours of interviews, plus digital transcripts.

Audiobook

Get the audiobook in MP3 format. It's 21 separate tracks and a total of 5 hours of actionable material. All blissfully narrated by the author Mike Taber.

Physical Book

There's nothing that makes an experience of reading a book better than a physical copy of the book. It's a comprehensive, 327 page guide to starting a software company from the ground up. It's yours, shipped for free anywhere in the world.

Startup Directories

Receive a list of dozens and dozens of startup directories where you can submit your startup for additional exposure. This will help increase your footprint on the internet, build backlinks and acquire more traffic for your site.

Digital Ebook

Get the 327 page handbook in digital format. You'll receive the book in PDF, MOBI and EPUB formats for easy reading wherever you want to be.

Personal Retreat Tips & Questions

Want to take a personal retreat but don't know where to start? I'm including dozens of questions you can use to get started as well as a list of tips and tricks that you might find helpful in taking your first personal retreat.

The Premium Package

For people who want to consume the material as fast as possible and get started on their own.

Buy Now $99
Limited Time Sale Price $79

Audiobook

Get the audiobook in MP3 format. It's 21 separate tracks and a total of 5 hours of actionable material. All blissfully narrated by the author Mike Taber.

Physical Book

There's nothing that makes an experience of reading a book better than a physical copy of the book. It's a comprehensive, 327 page guide to starting a software company from the ground up. It's yours, shipped for free anywhere in the world.

Digital Ebook

Get the 327 page handbook in digital format. You'll receive the book in PDF, MOBI and EPUB formats for easy reading wherever you want to be.

The Basic Package

Just the fundamentals

Buy Now $49
Limited Time Sale Price $39

If you're just looking to dip your toes in the waters or are on a budget, the Basic Package is for you. You'll receive a digital copy of the book, delivered in PDF, MOBI and EPUB formats so you can read it at your leisure on the device of your choosing.

Inside the Single Founder Handbook, you'll find actionable tactics that can help you overcome the mental and emotional challenges of getting started as an entrepreneur. It's a comprehensive guide to starting a software company from the ground up and will walk you through how to set your business up for long term success from the very beginning all the way to launching and marketing a product.

If you want to make the leap from software developer to entrepreneur but aren't quite sure how to do it or what you've done wrong in the past, this book was written for you.

Questions?

Is this book just for software developers?

The short answer is no. The vast majority of running a business has nothing to do with writing code. This handbook will prepare you for developing a product and running a business. There's nothing about how to write code in this book. But if you want to learn how to identify a niche product offering that will help you to build your business profitably and live your life on your own terms, then you've come to the right place.

Do you guarantee that I'll be successful with this product?

No, I can't. And anyone who tries to make such a guarantee is lying. I'm offering you insight into building a business based on the years of experience that I've had building my own business. I'll share my successes, but more importantly my failures so that you can learn from them and not make the same kinds of mistakes that I made. This is absolutely NOT a get-rich-quick scheme. Building a business is HARD WORK. There's no way around that. But I want to impart some of my experience so that you can avoid making the same mistakes that everyone seems to make when they start without a lot of guidance.

Buy Now

Basic Package

Get the book as a digital download. This is most suited for people who are idly interested in building a business on the side, but not quite ready to make the leap.

Buy Now $49
Limited Time Sale Price $39

Premium Package

If you know you want to build a product on the side and want to get started as fast as possible, this is for you. You'll receive the book in both digital and audio formats, as well as a paperback book that will be shipped to you free, anywhere in the world.

Buy Now $99
Limited Time Sale Price $79

Complete Package

Are you committed? If so, let's get to it. The Premium Package includes digital, audio and physical versions of the book. You'll also receive 9 hours of interviews with established entrepreneurs, transcripts of those interviews and supplemental materials to transform you from wannapreneur to entrepreneur as fast as possible.

Buy Now $249
Limited Time Sale Price $199

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